Founder and Managing Director
Kevin Krebs is a first-generation college student and lifelong entrepreneur; he has founded four companies and helped launch a student-athlete mentoring program at his alma mater Northwestern University. A two-sport athlete at Northwestern in football and baseball, Kevin supports higher education by empowering schools and parents with expert college admissions and guidance on paying for college while inspiring students to achieve their potential through goal-oriented mentoring programs.
CEO - Head of Product
Andrea Emmons leads HelloCollege as CEO. Formerly, Andrea was VP Product at Next College Student Athlete, a Chicago-based market leader in path-to-college services for student-athletes. NCSA, a Crain’s Fast 50 company, has helped over 100,000 students since 2002. Over her 13 year tenure, Andrea spent several years working directly with students and their families in addition to leading software product development for the organization.
Andrea’s passion for helping students stems back to early days as a headstrong teenager with an unknown direction. Andrea credits her grandmother and key sports coaches for pushing her through those early years. This led Andrea to believe in the power of guidance and mentorship to help students make more informed choices that lead to better outcomes and has driven her career to date.
Andrea played collegiate volleyball and continues to enjoy volleyball in her free time. Andrea, her husband David, two year old son Cooper and great dane Jayda all enjoy an outdoor based lifestyle with many activities like hiking, biking, and water sports.
President & COO - College Counselor
Dan enjoys helping students make the most out of their lives, and he is able to follow this passion daily at HelloCollege. Dan began working as a consultant for HelloCollege’s parent company, Partners For Achievement, in 2013 and soon took on the role of Executive Vice President. He has helped lead the company in developing structure, efficiency, useful tools, and an ever-refined approach to college planning that has deeply impacted its families. In June 2019, Dan was named President and COO of PFA/HelloCollege.
After graduating from college and earning his Certified Public Accountant (CPA) designation, Dan spent the early part of his career working for a large corporation. He realized that sometimes the best way to improve your work environment is to start your own company. He built his own companies in the mortgage, 河北快3走势图 building, and restaurant/live music industries and then began a consulting practice that led him to PFA. Dan draws on life lessons from many important people who motivate him to never stop learning, never stop improving, and to continually stretch for new and more effective ways to help others. He is very excited about HelloCollege and the opportunity to serve more and more families throughout the country河北快3走势图.
Dan’s favorite thing to do is spend time with his wife and family. He also loves music, golf, the outdoors, and being involved in his community.
Working with students and parents has proven to be the most rewarding job of his career. Dan is grateful to be on this journey with teammates who share his passion for helping students and their families.
Investor & Board Member
Kevin Taylor is an entrepreneur and angel investor who joined HelloCollege (formerly Partners For Achievement), in 2012 as an investor and technology advisor. He held the role of CTO from 2015 to 2018, setting the technology strategy for the company and building the initial software platform HelloCollege is built on today. Now as a board member, Kevin helps the management team explore new and better ways to help students and families explore their educational possibilities.
Kevin has a daughter who attends George Washington University in Washington, D.C. and a son who attends high school, so he has gone, and is still going, through the college admissions process personally. He believes strongly HelloCollege can empower families so they are equipped to make informed decisions and best position their children for college success.
Prior to HelloCollege, Kevin founded and ran Obtiva Corporation, a software firm acquired by Groupon in 2011, and he was a partner in MadMimi, another software firm that was acquired by GoDaddy in 2014. Currently, he is an investor or advisor in more than 10 companies around the country河北快3走势图 and is on the faculty of DePaul University, where he teaches management and entrepreneurship.
Chairman of the Board
A former CFO for Berkshire Hathaway’s The Pampered Chef and CFO at THI, (owned by TA Associates).
Senior Program Advisor, Counselor
Jonathan Dela Cruz
Jonathan has 20 years of higher education experience, serving in numerous capacities, from admission counselor to assistant vice president. He’s held positions in enrollment management (recruitment, admissions, student loan officer, marketing) at the University of Chicago, Seton Hall University, Elmhurst College, Dominican University and Olivet Nazarene University. Additionally, Jonathan has extensive experience in the education finance industry during his days at Sallie Mae/Chase Education Finance and Access Group, Inc. and has in-depth knowledge of the rapidly changing landscape of higher education. Over the course of his career, he’s visited over 250 campuses throughout the country河北快3走势图.
Jonathan earned his bachelor’s from Dominican University. He was an active member of NACAC (National Association for College Admission Counseling), IACAC (Illinois Association for College Admission Counseling), AACRAO (American Association of Collegiate Registrars and Admissions Officers), NASFAA (National Association of Student Financial Aid Administrators) and ILASFAA (Illinois Association of Student Financial Aid Administrators).
Jonathan lives in Glen Ellyn, Illinois with his wife and two children. His daughter completed the HelloCollege (formerly PFA) program and graduated from college in three years. During his spare time, Jonathan enjoys getting beat on the golf course by his teenage son and spending time with family and friends. The most fulfilling part of his career continues to be working with families on their college planning journey. He looks forward to advising students and families about the complex process of college search and admissions.
Sales Coordinator / Office Manager
Not too long ago, Jeannine’s family faced the challenges of navigating the college planning process for her younger son. Not only does she belong to the HelloCollege Family as a team member, but she was also a client. Her appreciation for the challenges that families face as well as her knowledge of our programs allow her to assist in guiding families on the right path.
Jeannine has more than 20 years of customer service and sales experience. She has an extensive background in administrative services including budget management, personnel support, and client interaction to provide the utmost in customer satisfaction. Her organizational skills, attention to detail, and pleasant personality ensure each family has a successful start in the HelloCollege program.
Additionally, she volunteers with Hope for the Journey, a company that assists senior citizens with organization, decluttering and staging as they prepare to move to a smaller living environments.
Jeannine lives with her husband and youngest son in Chicago. She enjoys time with her family, her three grandchildren and her older son and daughter-in-law. She enjoys singing occasionally with her husband’s band and spending time with her parents and siblings.
She loves being a part of the HelloCollege Team, motivated by her passion for taking care of families.
Rasha Myers is a former teacher, and program manager. With more than 10 years experience in educational management, Rasha has instructed students through distinct individualized teaching methods, aimed at improving their overall performance. Myers is a dynamic thinker who focuses on identifying individual strengths to apply her findings in the most effective and efficient manner. Rather than apply forced, quick fixes to potential areas of struggle, Rasha opts to build upon areas of skill and excellence through which she guides students and professionals towards logical practices and endeavors.
Rasha holds a Master of Science (M.Ed.) in Curriculum and Instruction and a Bachelor’s of Science (B.S) in Biology from Tuskegee University. As a Chicago native, she enjoys joining friends and family to try new restaurants, attending musicals, and traveling off the beaten path.
Terri C. Houston
Terri Houston is a trainer, partner and mentor of students, college administrators, and business professionals around the country河北快3走势图. “Ms. H”, as affectionately known by students she has guided and mentored, most recently served as an independent consultant designing customized inclusive leadership training for colleges and universities.
Terri shares HelloCollege’s goals of helping students and parents navigate the complicated college planning process. Terri’s unique and extensive experience working with college students and universities provides HelloCollege families with unparalleled insight into higher education. For more than 13 years, Terri served as senior director for recruitment and multicultural affairs at the University of North Carolina at Chapel Hill where she partnered with admissions, financial aid and orientation departments overseeing pre-enrollment and retention programs for high school juniors, seniors, college freshmen and their parents.
Additionally, she managed diversity, equity and inclusion efforts for Portland Oregon’s largest behavioral healthcare organization and directed recruitment, student leadership and career development programs at Iowa State University, Ferris State University and Chicago’s Robert Morris University where she began her higher education career. And although a proud Chicago native, she traveled around the world through the internationally renowned Semester at Sea Program.
Terri holds a Bachelors from Loras College and a Masters from Central Michigan University. She is a certified Life Coach, Safe-zone